Components of a Thorough Golf Course Business
As we enter the final months of 2009, your golf club should be well on its way if not finished with its Business Plan for 2010. Yet, I find that in many cases golf clubs have not yet even started the process. When I ask why the plan hasn’t begun, I hear a litany of amusing responses, well actually unfounded excuses. A sampling of the feedback includes:
- We can’t start a new budget when we don’t have final numbers for 2009.
- We haven’t decided what we are going to do with our operation in the off season.
- Our golf club is too busy.
- We’re afraid of how bad it might look.
- We’ve tried that before and it did not help us.
- It takes way too much of our time and we don’t ever use it for anything.
- Our golf management company needs to be involved.
- Our golf marketing companies’ pricing isn’t set in stone.
Does any of this strike a chord? Be completely honest now!
The reality is that many golf clubs either don’t have the discipline, commitment, skills, or desire to put together a plan. Planning is work! Hard work! But like any hard work well done, it provides great benefits.
A forward thinking approach with a financial plan in place for the entire year and updated on a quarterly basis with a forecast with a focus on creating the future is a paradigm that any successful business utilizes. Yet, I find that in most cases golf clubs do little more than take a perfunctory look at the numbers from the prior month usually about 15 to 20 days if not more after the month has ended.